KTP award to Jim

Physics means business

A Knowledge Transfer Partnership (KTP) between researchers in the QteQ group
(School of Mathematics and Physics) and Hughes Insurance has been named as the
NI Regional Winner in this year’s KTP Awards, held last night (Thurs, 25 Sept) in The Merchant Hotel.

Speaking about the award, Hughes’ Chief Executive, Gareth Brady, said: “Hughes Insurance has been working closely with Jim McCann at Queen’s for the last three years to develop new ways to improve our customer contact activities. The KTP was hugely successful for us, embedding new technology and expertise in our business, and contributing to a 4.5 per cent increase in customer retention figures.”

“We found that ideas from entropy in complex systems theory can be used to search for patterns in customer data” said Dr McCann.
“This simplifies the data in a scientific way and provides customers with the product they need”.

Recognising the success of Queen’s in this year’s awards, Dr Mary Flynn, Head of KTP and Business Networks at Queen’s, added:
“I am delighted to see so many of our Partnerships being recognised for their hard work and commitment. Queen’s is where business begins and it is now, more than ever, that businesses need to think of new ways to stay ahead of the competition. Our KTPs at Queen’s enable them to do that by giving unrivalled access to the world-class research and technology available here.”